On July 15, Jessica Wakeman posted on "thefrisky.com" page a comment about the new cosmetics line to be launched on september 2010 by MAC for Rodarte's collection inspired from the culture and colors of Mexico. Jessica found that the names given to the goods are tasteless; "MAC/Rodarte features a pink powder blush called Quinceanera, a sheer white lipstick called Ghost Town, and other items. That’s fine and dandy. But they’ve also tastelessly named their nail polish Juarez (a pink frost) and Factory (a mint frost)."
So far many wouldn't guess the problem but this is why Juarez is highlighted in red: Jessica wrote all about the problem saying : "Juarez is an impoverished Mexican factory town notorious for the number of women between the ages of 12 and 22 who have been raped and murdered with little or no response from police.
Most of the young women are employees at the border town’s factories, called maquiladoras, and disappeared on the way to or from work. Activists have been applying constant pressure on Mexican police, who have shown little response to properly investigating the murders, allegedly because the victims are poor women. The crime channel TruTV even called Juarez a “serial killers’ playground”! And it’s not like the Juarez murders are some big secret: Jennifer Lopez even starred in a film, Bordertown, playing a reporter who writes about the rapes and murders. (You can learn more about Juarez from the human rights organization Amnesty International."
Jessica ended her post wondering if MAC/Rodarte decision was to raise awareness about violence against women or to donate to he victims in that area: "Even if they were donating the proceeds to justice for Juarez victims’ families (and I haven’t read that they are), it’s a weird way to raise awareness about violence against women. What’s next, a lipstick called Bergen-Belsen?"
NYmag started his investigation about this entire story and reached out to MAC for a comment and promised on their web page that they will update their readers when that comes through.
July the 16, an answer came from MAC's people, apologizing and promising to donate a portion of the proceeds to help crime victims in the city and explaining that the name of their nail polish was only to celebrate the beauty of the town.
MAC's words: "We understand that product names in the M·A·C Rodarte collection have offended some of our consumers and fans. This was never our intent and we are very sorry. We are listening carefully to the comments posted and are grateful to those of you who have brought your concerns to the forefront of our attention. M·A·C will give a portion of the proceeds from the M·A·C Rodarte collection to help those in need in Juarez. We are diligently investigating the best way to do this. Please be assured that we will keep you posted on the details regarding our efforts."
... "Our makeup collaboration with M·A·C developed from inspirations on a road trip that we took in Texas last year, from El Paso to Marfa. The ethereal nature of this landscape influenced the creative development and desert palette of the collection. We are truly saddened about injustice in Juarez and it is a very important issue to us. The M·A·C collaboration was intended as a celebration of the beauty of the landscape and people in the areas that we traveled."
Thank you Jessica and thefrisky.com for pointing out the history of this Mexican town and for being that sensitive to women' problems their and thank you MAC for being that fast in trying to correct this unintentional mistake.
0 Yorumlar