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“Beyoncé deems Blue Ivy a 'cultural icon' in trademark battle - Page Six” plus 1 more

“Beyoncé deems Blue Ivy a 'cultural icon' in trademark battle - Page Six” plus 1 more


Beyoncé deems Blue Ivy a 'cultural icon' in trademark battle - Page Six

Posted: 25 Sep 2019 11:00 AM PDT

Beyoncé refuses to back down from trademarking her eldest daughter's name, Blue Ivy Carter.

In new court documents obtained by The Blast, Bey, 38, is fighting back against wedding planner Wendy Morales, who believes the superstar shouldn't be allowed to trademark "Blue Ivy" because it is also the name of her event planning business.

"[Morales' claim] that consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world, is frivolous and should be refused in its entirety," Beyoncé responded via court docs.

She also emphasized that she is looking to trademark "Blue Ivy Carter," not "Blue Ivy," adding, "the presence of the word 'CARTER' ties the commercial impression of BGK's Mark to the celebrity Blue Ivy Carter rather than Opposer's regional event planning business."

The Emmy-nominee went on to call her 7-year-old daughter a "cultural icon" while taking a few shots at Morales' company, calling it a "small business, with just three regional offices and a handful of employees." She also mentioned its "weak online presence and poorly subscribed social media accounts."

Beyoncé and Jay-Z first applied for the trademark in 2012 and were denied shortly after.

Beyoncé Just Gave Us 8 More Reasons to Call Her a Fashion Icon - E! NEWS

Posted: 23 Sep 2019 06:41 PM PDT

Beyoncé is serving us bawdy and face!

The legendary musician kissed 37 goodbye earlier this month, and has since blessed fans with intimate photos of her whirlwind year. "Thank you from the depths of me for all my birthday loving," queen Bey shared on her website, along with a collage of pictures. "I had an incredible B-day! I'm grateful for every breath. I thank God for all of my blessings, my wins and my losses. I thank God for all of you! I would have posted earlier but I had work to do. I gotta job baaaaby. Here is Your B at 37. Love y'all."

As if that wasn't enough, the "Spirit" singer uploaded even more snapshots. From her private screening of Homecoming to a fun and flirty girls' night out to her studio sessions, The Lion King actress posted it all. And of course, her ensemble for each occasion was drool-worthy.

She slipped into a dreamy feathery mini-dress, white-hot Chanel power suit and so much more. To see all of her jaw-dropping outfits, keep scrolling through our gallery below.

If you'll excuse us, we'll be adding these legendary lewks to our vision board.

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