New: Guerlain Rouge Automatique Hydrating Long-Lasting Lip Color

For one of Guerlain’s newest offerings, Rouge Automatique ($35), creative director Olivier Echaudemaison took his inspiration from a 1936 Guerlain product of the same name. Each of the 25 shades is named for a Guerlain fragrance (past, present, or future). The shades are available in four color families: Les Beiges (nudes/browns), Les Rouges (reds), Les Roses (pinks and roses), and Les Oranges